Target Partners with OpenAI to Introduce AI-Powered Shopping Experience

Target (TGT) has announced a strategic partnership with OpenAI to integrate conversational shopping into its platform. The collaboration will see a new Target app feature within ChatGPT, enabling customers to browse, build carts, and complete purchases through natural language interactions. A beta launch is scheduled for next week.

The initiative aims to revitalize sales by blending AI-driven product suggestions with Target's inventory. For example, users can request holiday movie night essentials, prompting ChatGPT to curate a cart with relevant items like snacks and blankets. The feature mirrors how consumers already use AI for planning, positioning Target at the forefront of retail innovation.

Beyond consumer-facing applications, Target will deploy ChatGPT Enterprise to optimize supply chain forecasting and streamline operations. This dual approach underscores the retailer's commitment to embedding AI across its business as part of a broader turnaround strategy.